As a major supplier of promotional products we hear feedback from our customers daily as to the success of utilizing promotional products to build their brand. And according to a recent study by the Advertising Specialty Institute, the following are some facts to consider when contemplating purchasing promotional products.
• 90% of an audience consisting of the average American consumer reported currently owning or possessing a promotional product that they received in the last 24 months.
• 89% of consumers could recall the advertiser on a promotional product they had received in the past 24 months.
• 52% of respondents did business with the advertiser after receiving the promotional product.
• 52% of participants reported their impression was more favorable after receiving a promotional product.
• 84% of respondents remembered the advertisers of the promotional products they’ve received.
• 54% of advertising specialty respondents recalled owning writing instruments…the most memorable advertising specialty item.
• 81% of promotional products were kept because they were considered useful.
A single writing instrument is used on average 18.2 times per month, making it the most frequently used promotional product category.
