Faced with recessions and other economic tumult, panicky CEOs are quick to cut marketing budgets as a first resort. Rarely does this help and too often slashing your marketing in tough times makes matters worse.
We couldn’t agree more with Delivery Magazine’s article entitled, The ‘R’ Word. Contrary to popular belief, the article states that during hard times we should be attacking the market. The article references a Penn State University study on the subject.
The fact is that when faced with a gloomy forecast, smart companies are more agressive and such agressiveness will result in a gain in market share. Now is not the time to be timid.
We couldn’t agree more.
