Why Promotional Products Work [INFOGRAPHIC]

From baseball caps to branded tech, statistics reveal that promotional products are shown to have long-lasting effects on their recipients.

promotional products infographic

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Top Industries Purchasing Promotional Products

Education

Financial

Healthcare

Not-for-Profit

According to a study conducted by Promotional Products Association International (PPAI) of 1,005 consumers who had received a promotional product in the past 24 months:

  • 94% could still recall a promotional product received after two years
  • 91% had at least one promotional product in their kitchen
  • 83% enjoyed receiving a promotional product along with their advertising message
  • 83% could recall the brand or company advertised
  • 75% remembered the product or service
  • 74% recalled the company or brand and the product, service, or message advertised
  • 74% had at least one promotional product in their work area
  • 69% kept their product
  • 55% had at least one promotional product in their bedroom closet or storage space
  • 48% would enjoy receiving promotional products more often
  • 38% feel these promotional products help remind them of the advertiser
  • 21% made a purchase after receiving a promotional product

Statistics clearly demonstrate that promotional products have a strong impact on potential customers.

  • Near 60% reported using the promotional product more than once
  • Over 1/2 of promotional product recipients had a favorable impression of the advertiser
  • More than 3 out of 4 recipients took action after receiving a promotional product
  • Participants contacted the promotional product advertisers 3x more often than after viewing other media

Despite a limited reach, promotional products show a significant ability to promote brand recall and a positive reaction from consumers.

Favorite Promotional Products

Food Baskets

MP3 Players

Clocks and Watches

Digital Picture Frames

Luggage

Promotional products directly affect a customer’s ability to recall a company or brand, have a favorable impression of the advertiser, and make a resultant purchase.

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