These are common questions to which there are no concrete answers. Most companies use promotional products to build brand identity and keep their name in front of their customers. Others do so because that’s what their competitiors do. And of course, for some people their job is to purchase promotional products and the activity in of itself provides job security. However, we feel the following story may be the best answer to the questions above:
On a train journey to California a friend asked Mr. Wrigley why, with the lion’s share of the market, he continued to advertise his chewing gum? “How fast do yo think this train is going?” asked Wrigley. “I would say about ninety miles an hour” was the response. “Well,” said Wrigley, “Do you suggest we unhitch the engine?”
