Doing the Right Thing

As any member of our team can tell you, “Doing the Right Thing” has been a guiding principal of Custom Logos’ business philosophy for the past 25 years, and in fact it is repeated ad nauseium at our company. It can also be very difficult to adhere to at times, and often costly in the short term. However, we believe it is imperative to our continued success and is always the best course of action for the long term. As such, we applaud CVS for its recent decision to remove tobacco products from its 7600 drugstores. Despite the loss of billions in revenues and profits, CVS has chosen to do the right thing. It’s a great business decision and makes an amazing statement. We only hope that others will follow their example.

http://www.cvs.com/